CORENET STORIES: SHORTER CHAINS, NEW MARKETS
How digital sales are helping local producers in Poland to connect directly with new customers
Danuta Buczek, a traditional pierogi producer, works closely with nearby farmers to bring local ingredients to her products, from potatoes to cabbage. This strong connection with local suppliers keeps production rooted in the region and supports other small-scale producers.
Through Marchewka Mobilna, part of the Appetit platform, Danuta has also found a fast and efficient way to reach new customers. Orders are placed online and producers prepare exactly what is requested, creating a much shorter path between producer and consumer.
For Danuta, the platform has opened the door to a new and demanding market, helping people discover regional products they might never have encountered otherwise. With around 20 to 25 producers already involved, she sees strong potential for the network to keep growing – benefiting both local businesses and customers.
Discover more in the video:
