ADVISINAR – OCTOBER 2026
Governance Models for Collective Marketing in Short Food Supply Chains
The next COREnet Advisinar will take place on Monday, 19 October 2026, in collaboration with the sister project EU4Advice.
The webinar will focus on “Governance Models for Collective Marketing in Short Food Supply Chains” and will explore how collective marketing can help strengthen the reach and effectiveness of Short Food Supply Chains (SFSCs).
Marketing is a key aspect for producers, but there is no single model that works for everyone. Producer groups organise themselves differently depending on their objectives, local context, level of cooperation and willingness to share responsibilities and risks.
The session will therefore look at the choices that producer groups face when setting up collective marketing initiatives, the support that advisors and facilitators can provide, and practical examples of how these initiatives are structured and evolve over time.
Discussions
The session will explore:
- The main questions producer groups face when setting up collective marketing initiatives
- The role of advisors and facilitators in supporting these decisions
- Practical examples of how collective marketing projects are organised
- The challenges these initiatives encounter
- How governance models can evolve over time as cooperation develops
For the first time, the Advisinar will also offer translated subtitles, allowing participants to follow the session in their preferred language through Zoom’s live caption translation function.
Participants are encouraged to update Zoom before the event to ensure access to the latest caption and translation features.
You can register here!
Once registration has been approved by the host, participants will receive a personal Zoom link by email. Please check your spam or junk folder if the confirmation email does not appear in your inbox.
